Gourmet Magazine The Latest Victim Of The Dying Print Media Industry

gourmetmagazineCondé Nast announced today that they would be folding Gourmet magazine, the nearly seventy-year-old food and recipe monthly. It is a sad day for food-lovers everywhere, myself included. Gourmet has a long and rich history and is a very well-respected magazine in the food world. It’s folding has shocked quite a few people, most of whom thought that CN would close the younger Bon Apetit over Gourmet. While the choice of magazine to fold does shock me, I can’t say that I am too surprised that food magazine are beginning to feel the brunt end of the great print media die-off. For one, food blogs have been increasing in popularity over the past few years, drawing higher influence and an increased amount of readers. As food blogs like Eater and The Kitchn have gained popularity, magazines like Gourmet have unfortunately fallen by the wayside. As food blogs have gained popularity they have also drawn the attention of advertisers. We don’t live in the dark ages of online advertising anymore, large companies aren’t afraid to advertise on established blogs and technology has allowed advertisers to track the effectiveness of their online ads. Sadly, this means that a lot of great magazines have been badly hurt by the drop in readers and the drop in advertisers. Hopefully, some day Gourmet can come back and regain its status as the best food magazine.


2 responses to “Gourmet Magazine The Latest Victim Of The Dying Print Media Industry

  1. It is sad, but why didn’t they decide to convert it to on-line only?

    I assume they would be willing to sell the “name” to any on-line foody journalist who could better promote the “brand.” If they aren’t willing, maybe that means they expect to bring it back again in the future…

  2. mariamercedes

    Apparently they are keeping Epicurious, their online recipe archive that was associated with them, and television programming, but I’m not sure if Gourmet.com will remain the same.

    Even if they went online-only, I’m not sure if they would survive. The online presence of magazines is notoriously horrible and the publishing houses have yet to fully understand how to manage the website versions of magazines without compromising the magazine itself. (They’ve only had, what over ten years to figure this out? But whatever…) Usually when a magazine goes “online-only” it means death has been delayed, but is still imminent. The equivalent of “going on a break” in the relationship world. I’m trying to think of a magazine that went online-only and still survive after the first few months of online-only but I can’t (and Radar doesn’t count because they are basically written by robots and the website is completely different from the magazine at this point).

    I hope that the writers and editors at Gourmet can move on to other jobs. I’m sure established food blogs are eyeing the former staffers at Gourmet right now, so at least there is that.

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